Crux Ambassadors

The Program

When you become a climber, you push your physical and mental limits past what you thought possible. You surprise yourself with what you can accomplish: pulling that hard move, moving off the tiniest foot hold, going a few more feet up, exploring a new crag. We want to celebrate the every-day climber that’s pushing their own limits, trying something different, reaching new heights, accomplishing something they previously thought wasn’t possible.

How do we want to celebrate? We want to make you a Crux ambassador! We are rolling out this program to award the Crux ambassador to the every-day climber. With this title, Crux will set you up with the following:

  • Free membership ($95/mo value)
  • Crux apparel- 2 free merch items every 6 months and 35% off additional Crux apparel ($120/yr)
  • $250 sign-on bonus

*Reviewed 6mo for 2x, annually after

QUALITIES

  • QUALITIES

    • Loves capturing climbing content; You don’t have to have a ton of followers, but we want to know you can capture the essence of what it means to climb, especially at Crux!
    • Good Steward: Are they/you helping other people at Crux or outside?
    • Passionate about climbing

EXPECTATIONS

  • EXPECTATIONS

    We will want to cross collaborate on social media with our ambassadors and have them repping our Crux apparel. Crux Ambassador’s should be active on social media or in online communities (like Instagram, Facebook, TikTok, etc.). More details will be discussed once selected.

NOMINATION PROCESS

NOMINATION PROCESS

  • Do you know someone that should become a Crux ambassador? Nominate them below! You can nominate yourself, and you can be nominated by more than one person. The amount of nominations won’t guarantee selection as Crux ambassador, but it does catch our eye 😉

Nominate Here!

ALREADY WENT THROUGH THE NOMINATION PROCESS?

  • If you’ve gone through the nomination process in the past year, please fill out the form below.

Reapply Here!

We will collect all submissions for our third ambassador from February 1st-February 28th, and announce the selected ambassadors by the end of March. 

CURRENT AMBASSADORS

Asahel Oranday

Asahel has been climbing at Crux since the South days, but really found his crew in 2023 and never looked back. He climbs for mental clarity, physical challenge, and most of all the camaraderie. Always the one bringing people together for sessions at the gym or crag, he’s as psyched for your send as he is for his own.

He engages with the Austin climbing community with humor and humility. He’s always ready to jump on a new project indoors or outdoors, and encourages others to do the same. Beyond the wall, he blends climbing with photography and film, sharing his journey and inspiring others to push themselves.

Sport climber at heart and adventure seeker by nature, Asahel’s proudest moments include sending Running Man (his first outdoor 12a red point 🎉), his first camp trip dedicated to climbing, and every milestone that’s pushed him to grow as an athlete and person. Generous, encouraging, and maybe just a little taller than his ID says (5’7” on paper, but definitely feeling 5’8” 😉)

Emma Pinkerton

Emma you’ll usually find in the yoga studio or weight room at Crux Pflugerville, though she’s just as likely to be on the wall sending. A former university-level soccer player, she’s been climbing for six years and loves mixing strength and mindfulness — a balance she’s built even more deeply through her yoga practice over the past three years.

She’s a regular at Monster Rock (her go-to crag near Austin), and no stranger to adventure, Just six months into her climbing journey she took on a 400 ft multi-pitch at Hueco Tanks in the freezing desert winter, ringing in the New Year from the top of the mountain. 🧗‍♀️🎉

Outside of climbing, Emma’s often with her pup Indie on the trails, behind a camera, or checking another local coffee shop off her list. And if it feels like you already know her, it might be because she’s constantly sharing her Crux life. Climbing, training, reading, eating, sleeping, and even napping here (basically, Crux is home 💛).

Danielle Rosenthal

Danielle is a passionate climber who first tied in during the fall of 2021 and quickly found a home at Crux after moving to Austin in the summer of 2022. Climbing made Danielle feel physically strong, grounded her mental health, and opened the door to a community that felt instantly welcoming. For Danielle, the people are what make Crux so special, and it truly clicked once she became part of the Crux family.
Most days, you’ll find Danielle working boulders, top rope, or lead routes inside the gym, but her heart belongs outdoors. She loves being outside for the full experience, the fresh air, the movement, and the connection to nature. Reimers Ranch holds a particularly special place for her, and over the next few years, she hopes to climb at some of the top crags across the country, combining her love for travel, adventure, and climbing.
Off the wall, Danielle has been into content creation since middle school. Things really took off when she launched a photography page, and later a LEGO/couple content account with her fiancé that grew into a real passion project. Now, Danielle is eager to lean into the outdoors, climbing, adventure, and travel niche, with big plans for the coming year to bring those stories to life. Whether she is shooting content, on the road, or at the crag, one thing stays constant: Danielle is almost always with her fiancé and her dog Kenobi, who is never far from her side.

We’re so psyched to have both Asahel & Emma repping our community as Crux Ambassadors! ✨